Our Mission and Purpose

Badly designed and delivered communications are everywhere, and they drive us crazy. (We’re a bit OCD that way.) This state of affairs is understandable:

  • Marketing and communications specialists are rarely trained in design or focus on the appearance of what they write.
  • Conversely, most graphic designers aren’t natural writers or editors and don’t get involved in creating the content they then have to work with.

Very few teams, and even fewer individuals, have the all-around skill set to make written and spoken communications look and sound truly professional. But if you don’t have these skills, you risk deadening the effects of your hard work by creating the wrong first impression with your customers.


This is where Spectacle comes in. If you want your content to truly resonate with your audiences but don’t have the budget for full-time, dedicated communications assistance, we can provide start-to-finish design and delivery support – and upskill you and your colleagues with new templates and advice – to help deliver the best possible outcomes for your business.

Case Study

Suppose you’re pitching for new business from a prospective client, and your marketing team is working to complete a detailed Request for Proposal (RFP). The team has a standard database of answers to typical RFP questions, and it works with other subject matter experts across the company to fill any gaps and complete your responses.

 

Eventually you get your content just right, and your responses read exactly as you want them to, but upon closer inspection, the formatting of the Word .doc you’re planning to submit is actually a mess: line spacing, fonts, text size, and table/chart formatting and colours are all noticeably inconsistent.

 

Sure, your answers are ultimately what the prospect really cares about, and they may be sufficient to get you invited to a final pitch

meeting…but why take a chance by making such a bad impression (consciously or subconsciously) on the people who will read the RFP?

 

Why not get the Word .doc properly edited – or better still, thoroughly review your generic RFP template and answer database to make sure the formatting of your responses will always be both consistent and elegant?